The challenge

dsport wanted to be Bulgaria's first genuinely user-centered sports media brand — energetic and authoritative, with a product fans would reach for first, every time.

Our approach

We began with in-depth research and wireframing, then ran user interviews to ground every decision in real audience needs. In parallel we crafted the brand: a modern logo, vibrant typography and a bold colour palette that match dsport's voice.

The outcome

A high-fidelity, seamless digital ecosystem that delivers real-time news and interactive features — and a recognisable brand that resonates with the fans it was built for.

The work