MySpot
Out-of-home, on demand
MySpot is a self-serve out-of-home advertising platform — billboards and digital screens across Sofia's streets and metro, bookable on demand. We built the brand identity, the campaign system and the on-screen visual language that make booking city media feel effortless and premium.
Client
MySpot
Year
—
Industry
Out-of-Home Advertising
Turnaround time
—
The challenge
Out-of-home is usually slow, opaque and intimidating to book. MySpot set out to change that — so the brand had to feel modern, confident and approachable, and work as well on a metro kiosk as on a roadside billboard.
Our approach
We built a flexible identity and a bold campaign system (sharp Bulgarian copy, playful art direction) that scales across formats, plus the on-screen visual language for the digital metro network.
The outcome
A coherent, recognisable presence across billboards and metro screens that makes booking city media feel simple — and makes the ads themselves hard to ignore.
The work
